Synergy & Marketing

Synergy & Marketing

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Synergy & Marketing

I believe in the inception of ideas born from the social synergy that is defined as our modern life. We communicate on levels far beyond our own comprehension and we do it without thinking about how amazing it is. The whole of our existence is grounded by the way we communicate our ideas to one another. We talk without speaking, we reinvent linguistically our connections and the understanding of those connections on the fly, splicing together a variant of cultural tongues to suit our cohesive understanding about life, about one another, about self. This is a philosophical truth if philosophy were ever to be known as altruistic. We are not alone; connected over great distances that are parsed by technologies rapidly evolving aesthetically underneath our fingertips. It is a poetic treatise, a potential tirade in fact, on our existence, an existence that has no predictability to speak of. The directions are limitless and vague, but exciting as well as daunting. Everything we do hinges on our communication and the way we use technology to aid in that communication is literally amazing.

3 important tools for digital marketing communication.

 

1. Infographics:

Infographics can be looked at as a visual synopsis to the complexities of information. It is a lot easier for the distracted audience to take a peek at your business growth opportunities in a pretty package rather than be bogged down with comprehensive statistical data. zzzZZZ (Snoring) Sure the numbers are important but don’t bore me to death, entice me so I don’t fall asleep on your bottom line. If you’re trying to explain data having to do with objects, then use those objects.

 

2. Content Promotion and Management Tool:

According to the Pew Research Center 71 % of adults have a Facebook account and 58 % of all adults. These users also hold accounts with LinkedIn, the number one B2B social network, Twitter the number 2 B2B social network as well as Instagram, Gooogle + and Pintrest. Clients want to be part of every social avenue that harbors potential clients and as a marketer it is your job to manage that stream. It may seem daunting to manage so many social networks but if you are doing them individually then you are wasting your time as well as your clients. With so many social media streams out there it is very practical to utilize what is called a social media manager software package.

Not sure what to use? Here is an article by Daniel Zeevi titled, “11 Best Social Media Management Tools.” Published on DashBurst.com, June 31, 2014. (https://blog.dashburst.com/best-social-media-management-tools/) Get familiar with these tools and try and pick the best one for your needs.

 

3. Analytic Tool

What good is any of your marketing efforts if you don’t have the ability to look at your data? Some of the social media sites provide analytical data for certain levels and aspect of usage but if you need something, there are tools that will do that for you as well. Simply Measured provides Analytics for your social media accounts as well and will export, Excel reports or PowerPoint presentations for your pleasure. On your own site however, you should be using Google Analytics, Yahoo Web Analytics, Buzzsumo, Crazy Egg, or Compete to name a few. Without knowing anything about your visitors, your target audience, you’re really just playing with knives in the dark and you’re not taking the goals of your client and or your organization serious. You can’t communicate elegantly with people you don’t know exist.

Although there are a-gazillion options for marketers to communicate with their target audience some of them are not always obvious. Infographics can be used and shared a crossed your social media networks, of which can be managed via a content management tool and the success of that campaign tracked with the usage of your analytical tool of choice. Those three elements will pave a way for you to better communicate with your target audience. Everything we do in terms of communication is amazing and we need to know that being a cohesive, diligent practitioner of marketing concepts will provide synergy to our efforts in communicating the message.

 

References

Duggan, M., Ellison, N., Lampe, C., Lenhart, A., & Madden, M. (2015, January 9).Demographics of Key Social Networking Platforms. Retrieved January 10, 2015, from http://www.pewinternet.org/2015/01/09/demographics-of-key-social-networkingplatforms-2/

Zeevi, D. (2014, July 31). 11 Best Social Media Management Tools. Retrieved from https://blog.dashburst.com/best-social-media-management-tools/

 

Lee Dixon

One with the Monkey & Automation

One with the Monkey & Automation

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One with the Monkey & Automation

Time spent developing good email automation can only help improve your goals as a marketing professional, but it will also save your organization money. There are five things you need when thinking about email marketing.

  1. Understand Maslow’s Pyramid of needs in relation to your audience
  2. Understand the application your going to use
  3. Be wise of cost of distribution
  4. Lists Management
  5. CANSPAM Laws

Maslow’s Pyramid

Where does your product or service fit within Maslow’s Pyramid of needs? Understanding this will give you a good idea on how to market to your customers. Your goal is to add value to your consumers life. You should always ask how does my product do this?

Application

There are several email marketing options out there. I’m particularly found of Mailchimp (Pay) & PHPList – (Open Source). Although both have their limitations I’ve always been able to find a level of synergy between the two. No matter what application you use, however, you should spend time using it, getting to know it and reading the documentation for that platform. (All of IT)

Distribution

With email marketing you have to ensure that you understand the way it works. If your using a pay platform you need to asses the cost of sending out emails on a regular basis. The pay platforms charge differently so plan your campaigns and be sure to use them to help generate sales and engagement. If your using an open source application you maybe limited on the amount of emails you can send daily but free to email as many campaigns as you want. Most Free, open source, platforms like PHPList, will integrate with email servers like Amazon SES or Google to help out with the load. You made need this kind of integration depending on how your hosting service and email platforms are managed.

List Management

When creating your forms or importing your email lists, outside of newsletters, it just makes since to ask for as much information as possible. Rule of thumb is to only ask for the things you intend to use. Obviously you want the email address but asking for names allows you to make your email campaigns more personable. Things like phone numbers, mailing addresses, etc… should be asked for on a need basis. Let the lead generation campaign do it’s job. Applications like Salesforce, Sugar CRM give you the power you need to build viable list along with balancing your customer relationship management (CRM.)

Outbound, Inbound Synergy

Outbound marketing isn’t dying but becoming more personalized with the growth of organic list. The best tactic to use, however is to combine your outbound workflows with your inbound techniques and workflows. Focus on your calls yo action on all your print materials and try and develop a journey for your leads that invigorates them, jolts them into becoming a worth wild conversion. New business is always good but repeat business is the best because it’s an indicator of loyalty.

5 More Roads to a more Confident YOU!

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5 More Roads to a more Confident YOU!

“You got a dream… You gotta protect it. People can’t do somethin’ themselves, they wanna tell you, you can’t do it. If you want somethin’, go get it. Period.” Will Smith as Christopher Gardner from his autobiography, The Pursuit of Happyness

There is no absolute way to achieve a more Confident YOU!

The possibilities are endlessly unknown and ultimately yours to explore.

Believe in yourself! From my experience in life, the one thing people lack most often is self-confidence. Somewhere, somehow, someone, some situation convinced them that they couldn’t do or be anything that they wanted. People are allowed to their opinions, we all know that, but if you listen to this negative crud long enough it consumes and eats at your impulse to be better until you doubt your ability to do the simplest of things.

You have to ask WHY?

Why did or do, they think I’m incapable of this task, job, or both? Or do they just ASSUME I don’t know because they don’t and if they don’t that must mean I’m definably incompetent!

Let no one control your fate with the necessity of dominance via the rhetoric of doubt, absorb your confidence with who they think you are or should be. In the end, the only person you have to prove yourself to is yourself. This doesn’t mean ignore the demands of your bosses, clients or customers. What it means is that if you think you should be programming, then program, if you think you should write novels then do that. Indulge, be prodigal with your life and enjoy the renascence of you. No one can tell you, you have to choose or pick between the left or right brain except you. So if you wanna be both, then be BOTH! Realistically, you have to:

“Say something crazy and do something impossible.” Anthony Lennon King

My experiences in life have given me a unique perspective on the way people think not just by what they ask of me but what they don’t ask of me. This doesn’t equate to being snubbed but it does mean that if you want to do a thing, you have to do it better than the people being asked to do it, and sometimes A LOT BETTER. Your personal brand depends on it.

You control your personal brand! Be the Super Duper in your own story!

Who you are and what you can do is mostly in your hands, its part of your brand. We’re all able to write the story of our own life and quite honestly the internet and social media makes it kind of easy if you’re willing to abide by the same social rules in the virtual world as you would in actual real life and most of those rules require you to use your good’ole common sense and behave like you care about yourself.

And no, there are no 5 roads to a more confident you. There’s no logistical that’s going to tell you how to eat and not be eaten. No real truisms to guide you. You just have to believe in yourself, know who you are and try harder every day harder to be better.